Cole Hauser, known for his role as Rip Wheeler in the TV show ‘Yellowstone’, has launched a coffee company.

The coffee company is named 'Free Rein’.

This Western-inspired brand was co-founded with his longtime friends Paul Anderson, Aron Marquez, and Karl Pfluger.

They purchased Texas-based small-batch the coffee roasters Longhorn Coffee Co. in 2022.

Free Rein will offer whole and ground Arabica coffee beans1.

One of the flavors will be the earthy and bold American Dirt dark roast.

The brand will also sell merchandise like enamel coffee cups, insulated mugs, and tees.

Free Rein embodies the hardworking spirit and open promise of the American West.

Hauser hopes this company inspires people to chase their dreams and ambitions.

The coffee and merchandise will be available for the  purchase in the fall.